How to start selling online

Online selling has been creating a buzz over the years. There is growing a frenzy among companies of all sizes and nature to jump the bandwagon to mint money. Though companies sell products and services through physical stores, online selling helps target a wider market. eCommerce biggies with the likes of Flipkart, Amazon, and more provide the best online marketplace for sellers in India. But how to transcend the boundary to the virtual marketplace through online selling?

Step 1: Register your business

The first and foremost step is to register your business for online selling. There are multiple ways for business registration:

Sole Proprietorship: It’s the simplest form of business registration for online selling if you are doing it yourself. All you need is a PAN card to open a bank account for the business.

Partnership: If you are doing business with at least one more individual, the partnership deed must be submitted to open the business bank account for online selling.

Limited Liability Partnership (LLP): It’s a new form of general partnership in which each of the individual partners owns legal protection against personal liability for some liabilities. So the LLP is a legal partnership.

Private limited company: It’s a separate business partnership with its distinct identity stamped with a PAN card, TIN (VAT) number and mandatory Service Tax registration, needed for online selling.

Step 2: Register your brand

Registering a brand is a must for companies for online selling, lest anyone can steal your product name and identity. Follow some easy steps to register your brand:

1. Search and label a suitable and unique name for your product.
2. Apply for trademark registration: Fill out the form, manually or online, and attach all the mandatory documents: Business registration copy and brand logo image.
You can use the TM (Trade Mark) on the top-right side of the brand name until the verification process is not over. After the stipulated time, your brand will be registered and you can update the registered trademark (R) in the name of your branded product and start online selling.

Step 3: Register as a seller

Registering as a seller on Amazon or Flipkart used to be a dream for everyone selling online, but it has been made easy now. With complete documentation, register yourself as a seller before you get into the real business of online selling. Give your personal details with official documentation for completing the seller registration mentioned below:

– Company details
– Permanent/Business Address
– Contact phone No and official email address
– Product Category
– Essential documents: PAN card number, TAN, TIN/VAT, and Bank A/c number & NEFT/IFSC details.

Step 4: Prepare Product & Listing

Once all the formalities are completed, you can list as many products as possible. Under the selected product category, fill out all the product details such as size, colour, model, etc. Fix up a suitable selling price to match the market competition online and of course, the product and delivery cost incurred. You can also get professional help for cataloguing from any of the eCommerce cataloguing services before you start online selling.

Step 5: Stock up & Start Selling

Stock up the initial inventory of the products before you start online selling. Professional eCommerce catalogue management services can help you design the most suitable product listings to increase product visibility and hence boost sales online. Here are some easy tips for effective customer service:

– Select the best durable packaging material to avoid any damage to the ordered products en route.
– Dispatch or ship the products on time; any unforeseen delay must be updated to the consumers.
– Safe and timely product delivery gives a positive impression of the company.

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